Henry Jewellery
Henry Jewellery is a long-established brand that has garnered worldwide recognition and support. After 35 years in the industry, the company has decided to refresh its brand to expand its reach to younger, aspirational professionals and breathe fresh life into the business.
Through market research, competitive analysis and trends insight, we were able to establish how we could differentiate the brand in the increasingly competitive market while building a brand personality consumers would value and trust.
CLIENT
Henry Jewellery Mfr. Co. Ltd.
CLIENT
Henry Jewellery Mfr. Co. Ltd.
CLIENT
Henry Jewellery Mfr. Co. Ltd.
Role
Freelance Designer
Role
Freelance Designer
Role
Freelance Designer
Service
Comprehensive Brand Identity Development
Service
Comprehensive Brand Identity Development
Service
Comprehensive Brand Identity Development
Making Their Mark
Making Their Mark
Making Their Mark
Drawing from Henry’s story and his heritage, I designed a logo mark that is inspired by signature seals used in ancient China. This modern interpretation blends their brand values with a strong, authentic cultural identity, giving it a personal touch. The minimalist design bolsters their position as a luxury brand, proud of their design and originality, while also catering to a younger generation that increasingly favors accessible brands focused on these very qualities.
Drawing from Henry’s story and his heritage, I designed a logo mark that is inspired by signature seals used in ancient China. This modern interpretation blends their brand values with a strong, authentic cultural identity, giving it a personal touch. The minimalist design bolsters their position as a luxury brand, proud of their design and originality, while also catering to a younger generation that increasingly favors accessible brands focused on these very qualities.
Drawing from Henry’s story and his heritage, I designed a logo mark that is inspired by signature seals used in ancient China. This modern interpretation blends their brand values with a strong, authentic cultural identity, giving it a personal touch. The minimalist design bolsters their position as a luxury brand, proud of their design and originality, while also catering to a younger generation that increasingly favors accessible brands focused on these very qualities.
Resonating with Consumer Needs
Resonating with Consumer Needs
Resonating with Consumer Needs
We expanded the palette after refreshing their core colours — green and yellow — with a series of earthy neutrals to convey the brand’s commitment to sustainable sourcing. Aligning our tone, personality, and visual impact became key to attracting our target audience through new social channels, SEMs, and participation in seasonal jewellery expos.
We expanded the palette after refreshing their core colours — green and yellow — with a series of earthy neutrals to convey the brand’s commitment to sustainable sourcing. Aligning our tone, personality, and visual impact became key to attracting our target audience through new social channels, SEMs, and participation in seasonal jewellery expos.
We expanded the palette after refreshing their core colours — green and yellow — with a series of earthy neutrals to convey the brand’s commitment to sustainable sourcing. Aligning our tone, personality, and visual impact became key to attracting our target audience through new social channels, SEMs, and participation in seasonal jewellery expos.
Resonating with Consumer Needs
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- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.