Enriching Your Future
To support their international expansion, our client in the civil nuclear energy industry wanted to initiate a recruitment drive focused on attracting individuals with specialised technical skills.
We elevated their brand as the employer of choice by designing a powerful narrative and captivating visuals. This involved the creation and translation of a comprehensive suite of assets, all meticulously crafted to highlight their invigorating culture and promote their highly competitive Employee Value Proposition (EVP).
CLIENT
Nuclear Energy Company
CLIENT
Nuclear Energy Company
CLIENT
Nuclear Energy Company
Role
Designer
Role
Designer
Role
Designer
Service
Visual Storytelling for Talent Acquisition
Service
Visual Storytelling for Talent Acquisition
Service
Visual Storytelling for Talent Acquisition
At the Core of the Business
At the Core of the Business
At the Core of the Business
“Enriching the world, enriching your future” is the narrative we created to capture our client’s ethos. It directly refers to how their carbon-free products and services are creating impact while articulating the opportunities and benefits they offer for their employees. We echoed the ideas in the line by illustrating the potential for transformational global impact and personal growth through rings that ripple from the centre of an individual. The magenta, unique to the EVP, further embodies the vibrant and boundary-pushing mission our client has embraced.
“Enriching the world, enriching your future” is the narrative we created to capture our client’s ethos. It directly refers to how their carbon-free products and services are creating impact while articulating the opportunities and benefits they offer for their employees. We echoed the ideas in the line by illustrating the potential for transformational global impact and personal growth through rings that ripple from the centre of an individual. The magenta, unique to the EVP, further embodies the vibrant and boundary-pushing mission our client has embraced.
“Enriching the world, enriching your future” is the narrative we created to capture our client’s ethos. It directly refers to how their carbon-free products and services are creating impact while articulating the opportunities and benefits they offer for their employees. We echoed the ideas in the line by illustrating the potential for transformational global impact and personal growth through rings that ripple from the centre of an individual. The magenta, unique to the EVP, further embodies the vibrant and boundary-pushing mission our client has embraced.
Creating a United Front
Creating a United Front
Creating a United Front
Upon testing the ident with both internal and external audiences, we successfully garnered positive responses across the board concerning its representation of the organisation’s image and values. The developed assets—including the manager’s toolkit, social assets like posters and GIFs, and the candidate brochure—significantly boosted team morale and fostered a stronger sense of community by enabling seamless onboarding and connection.
Upon testing the ident with both internal and external audiences, we successfully garnered positive responses across the board concerning its representation of the organisation’s image and values. The developed assets—including the manager’s toolkit, social assets like posters and GIFs, and the candidate brochure—significantly boosted team morale and fostered a stronger sense of community by enabling seamless onboarding and connection.
Upon testing the ident with both internal and external audiences, we successfully garnered positive responses across the board concerning its representation of the organisation’s image and values. The developed assets—including the manager’s toolkit, social assets like posters and GIFs, and the candidate brochure—significantly boosted team morale and fostered a stronger sense of community by enabling seamless onboarding and connection.
Creating a United Front
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
- To embed a Youtube video, add the URL to the properties panel.
An Open Invitation
An Open Invitation
An Open Invitation
By putting the logo concept into play and challenging its design limits, we crafted a colourful and energising animation. This immersive experience connects viewers to the company’s culture, sparking excitement and enthusiasm as it guides them on a journey towards a larger, shared purpose.
By putting the logo concept into play and challenging its design limits, we crafted a colourful and energising animation. This immersive experience connects viewers to the company’s culture, sparking excitement and enthusiasm as it guides them on a journey towards a larger, shared purpose.
By putting the logo concept into play and challenging its design limits, we crafted a colourful and energising animation. This immersive experience connects viewers to the company’s culture, sparking excitement and enthusiasm as it guides them on a journey towards a larger, shared purpose.
Cross-channel Infusion
PROJECT CREDITS
Agency // MGA
Account Director // Andrew Pamphilon
Account Manager // Sarah-Jane Spencer
Creative Director // Colin Goad
Designer // Audrey Chan
Copywriter // Mark Herring
Animator // Oana Nechifor